Success Stories: Datastory Powers Maktbarometern 2024 to Map Digital Influence

Partnerships

Oct 15, 2024

In today’s digital-first world, online influence is as powerful as it gets. With Maktbarometern 2024, Datastory continues its mission of empowering organizations by providing data-driven insights that simplify complex issues. Maktbarometern 2024 is a tool designed to map the digital influence landscape in Sweden, highlighting the key players and trends across major social media platforms.

As a technical partner behind Maktbarometern 2024, Datastory was responsible for ensuring the project’s success from a technical standpoint. Our work involved the development of a custom admin panel designed to collect and analyze data from five major social media platforms—TikTok, Facebook, Instagram, X (formerly Twitter), and YouTube. This admin panel allows for advanced data sorting, filtering, and searching, enabling the discovery of actionable insights.

We also provided data pipelines and data science solutions to integrate data from multiple sources, creating derived metrics and composite indices. While our main focus was on the backend, we also contributed insights for live presentations and a light frontend, ensuring the data was presented in an engaging and accessible way at key events.

Real-World Use Cases of Maktbarometern 2024

Maktbarometern 2024 has made a big impact by providing valuable insights into digital influence. Here are some examples of how different organizations are using it:

1. SVT Kultur: National Conversations on Civic Influence

SVT Kultur utilized the tool to reveal the dominance of the Sweden Democrats on social media, sparking a national conversation about the role of digital platforms in shaping civic power.

2. Resumé: Spotlight on Digital Power Figures

Resumé leveraged Maktbarometern’s data to spotlight the most influential figures on Swedish social media, helping communications professionals understand digital power dynamics more effectively.

Explore Resumé’s analysis.

3. Omni & Svenska Dagbladet: Mapping Political and Corporate Influence

Omni and Svenska Dagbladet incorporated the findings to explain how political and corporate power structures manifest in the digital sphere, offering a fresh perspective on current affairs.

Omni Coverage | Svenska Dagbladet Article

4. Aftonbladet: Leading on TikTok

Aftonbladet celebrated its top position on TikTok, as revealed by Maktbarometern 2024, helping the media outlet strategically position itself in the fast-evolving social media landscape.

Read Aftonbladet’s feature | Dagens Media Article

5. Sveriges Radio: Political Influence in the Digital Space

Sveriges Radio used Maktbarometern to examine the Sweden Democrats' significant influence on social media, sparking discussions about the implications of digital power for political engagement in Sweden.

Listen to Sveriges Radio's coverage

Driving Impact Through Data

Datastory’s role in Maktbarometern 2024 reflects its commitment to turning complex datasets into accessible, impactful narratives. Through data storytelling, Datastory empowers organizations to make informed decisions, shape public opinion, and drive meaningful societal change.